Operational Principles

BC is a performance-centred, athlete-focussed organisation, offering effective leadership through:

• The development of superior programmes ensuring athletes are provided with the training environment to succeed and strong leadership within High Performance Programmes driving to meet and exceed international standards at all levels;
• External relations with agencies who value BC as a reliable and valued partner;
• Management of the business of international competitive Curling on sound financial principles, transparent processes, meeting and exceeding the expectations of our commercial partners and within acceptable risk;
• Continuous investment in human resources, to ensure we attract the best possible people to work within British Curling;
• A priority to public relations and media, to ensure the on-going story of British Curling is told;
• Leading British Curling through the principles of openness, transparency, accountability and respect.